❤️ Instagram Engagement Rate
Engagement rate from likes, comments and followers
About this calculator
Engagement rate is the metric brands actually check before sponsoring you. Enter followers, average likes, comments, and optionally saves and shares per post, and the calculator returns your engagement rate — the percentage of your audience that interacts.
The standard formula is (likes + comments) ÷ followers × 100, with saves and shares added for a fuller picture. One to 3 percent is average on Instagram; smaller accounts often beat big ones because a tighter community interacts more.
Tip: Never buy followers — they tank your engagement rate, and brands increasingly check the ratio rather than the follower count before paying for posts.