🤝 Sponsored Post Rate Calculator
What to charge brands based on your audience size
About this calculator
Price your sponsored posts with data instead of guesswork. Enter your follower count, average engagement rate, platform, and content type — the calculator suggests a rate range based on standard per-thousand-follower benchmarks adjusted up for high engagement.
The baseline is roughly $10 to $25 per 1,000 followers per post, scaled by engagement: a 50k account at 4 percent engagement commands more than a 200k account at 0.5 percent. Usage rights, exclusivity, and video versus static all push the number higher.
Tip: Always quote 20 to 30 percent above your walk-away number — brands expect negotiation, and starting at your minimum leaves you nowhere to go.