📈 Content ROI Calculator
Return on time and money invested in content
About this calculator
Content marketing ROI connects what you spend on content to the revenue it drives. Enter production costs, distribution spend, leads or sales attributed, and average deal value — the calculator returns ROI percentage, cost per lead, and payback period.
ROI equals (attributed revenue − total cost) ÷ total cost × 100. Attribution is the hard part: the calculator supports first-touch, last-touch, and time-decay views so you can see how the answer changes with your assumptions.
Tip: Measure over 90 days minimum — blog posts and videos compound as they rank and get shared, so judging month-one results massively understates content's true return.