📢 CPC & Ad Budget
Clicks and impressions from your ad spend
About this calculator
This calculator plans ad budgets from cost-per-click up. Enter your total budget and average CPC to see how many clicks you can buy, then layer in click-through rate and conversion rate to project impressions, conversions, and cost per acquisition before you spend a dollar.
Clicks equal budget divided by CPC; cost per acquisition equals CPC divided by conversion rate. A $2 CPC with a 2 percent conversion rate means $100 per customer — the number that decides whether the campaign can ever be profitable.
Tip: Work backwards from your break-even CPA: divide it by your conversion rate to find the maximum CPC you can afford, then only bid keywords under that ceiling.