🔍 SEO Traffic Value
Estimated dollar value of your organic traffic
About this calculator
SEO Traffic Value answers "what would this organic traffic cost if I bought it as ads?" Enter monthly organic clicks per page or keyword, and the calculator multiplies by each keyword's average cost-per-click to estimate the equivalent paid-search value of your rankings.
Traffic value equals the sum over keywords of (monthly clicks × CPC). It is the standard way SEOs justify their work — $50,000 a month in traffic value means you would need that ad budget to replace the organic clicks.
Tip: Traffic value is replacement cost, not revenue — a keyword with high CPC but no buyer intent inflates the number without moving sales. Pair it with conversion data.