🎙️ Podcast CPM Calculator
Ad revenue from downloads and CPM rate
About this calculator
Podcast ads sell by the thousand downloads. Enter downloads per episode, episode frequency, and CPM rate — or use the industry standard $20 to $30 — and the calculator projects monthly and annual sponsorship revenue, including host-read premiums.
Revenue equals (downloads ÷ 1,000) × CPM × episodes, with host-read ads commanding the top of the range and programmatic filling the bottom. A show with 10,000 downloads per episode at a $25 CPM earns $250 per episode before any premium formats.
Tip: Advertisers buy consistent audiences — publish on a reliable schedule for at least six months before pitching sponsors, since media buyers discount erratic shows.